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    Thizzler On The Roof was founded in 2010 by Matt Werner (Em Dub) to provide Bay Area artists a platform to reach a worldwide audience. What started as a personal blog in 2009 became a dedicated effort to promote local music when, after diving deeper into the local hip-hop scene, it became clear that there were very few mainstream outlets that provided any kind of support to local talent. After the Hyphy era died down, media politics become so prevalent that many talented artists had nowhere to go to get heard, and from that, Thizzler On The Roof was born to fill the void.