Bay Area rapper Kreayshawn pays her haters no mind. The 22-year-old rose to prominence last May when the video for her swagged-out ode to anti-materialism, “Gucci Gucci,” went viral, logging almost 35 million YouTube views – and more than 33,000 “dislikes” – to date. With her Columbia Records debut Somethin‘ Bout Kreay now slated for a summer release, Kreayshawn says she couldn’t care less if people dismiss it.
“I think there are people who are just waiting to hate. This could be the best album in the world and they’ll hate it anyway,” Kreayshawn, born Natassia Gail Zolot, tells Rolling Stone. “I’m not really concerned with trying to turn haters into believers. I just think it’s going to be a fun-ass album for my fans that I have now, and for people who have only heard one song.”
Kreayshawn enlisted producers Diplo, Boys Noize, DJ Two Stacks and Jean Baptiste to broaden her hyphy-leaning sound. “One song will be like, super hip-hop, and one song will be like Bay Area hyphy music, and another will be like Chicago house juke music and one will be New Orleans crazy booty-bounce music. And one will be a crazy, witch-house-sounding track,” says Kreayshawn. The LP also features guest appearances from 2 Chainz, Kid Cudi, Sissy Nobby, DB tha General, Chippy Nonstop and V-Nasty.